Orange Moss was a multidisciplinary collaboration that brought together fashion, digital media, and site-specific design in a striking live runway show through the Casula Powerhouse’s Turbine Hall. This event marked my first collaboration with boutique fashion label alexis, eclectic, resulting in a unique collection of one-off and ready-to-wear fashion pieces inspired by the natural landscapes of Central-West NSW. The collection also featured a special limited-edition Casula Powerhouse Silk Scarf, created exclusively for the launch.
Hero image with model Cecily in the Orange Moss scarf
For this project, I designed all original branding, collateral, and fashion photographic prints, ensuring a seamless visual identity across both digital and physical elements. The collection was realised on a range of luxurious textiles, including silk, linen, stretch cotton, and French velvet, each carefully chosen to highlight the rich organic patterns derived from nature.
The Casula Powerhouse scarf design
Model Glo wears custom velvet pair
The Casula Powerhouse Silk Scarf was a particularly meaningful piece within the collection. The imagery was composed from lichen deposits found on trees surrounding the arts centre, forming an intricate, organic pattern that connected the work directly to the site. I integrated the original collaboration logo alongside alexis, eclectic’s branding on opposing corners and added a transparent dusk-pink ribbon around the border: a hue that became a recurring motif throughout the event’s branding. The final piece was digitally printed on silk, balancing contemporary production techniques with a timeless aesthetic.
Logo I created for the project
Event information pamphlet
Models walk down the signature Casula runway
My approach to the event branding was guided by a philosophy of minimalism and elegance, allowing the bold natural imagery to take centre stage. I chose the classic fashion typeface Didot for headers, paired with a clean neo-grotesque sans-serif for body copy, ensuring a refined yet modern feel across all promotional materials.
A key part of the design process involved developing three primary pattern tiles for the collection:
Green sphagnum moss – evoking lush, soft textures
Crusted grey foliose lichen – bringing depth and subtle complexity
Yellow/aqua foliose lichen – providing a striking contrast of warm and cool tones
Model Nel wears the casual green pair
The casual green pair on the rack
Beyond their use on textiles, these patterns were animated as dynamic motion graphics and projected onto the surrounding walls of the Turbine Hall, creating an immersive visual experience. Seeing how the patterns transformed across different print surfaces—from the crispness of linen to the plush depth of velvet—was a fascinating study in material interplay and texture.
Orange Moss was a deeply rewarding project that not only celebrated collaboration but also explored the intersection of art, fashion, and place-based design.
Alexis and I at the end of the event
Inside the event brochure I designed
