UI & Visual Design / SAE National Exhibition

At the end of every trimester, SAE Creative Media Institute campuses all around Australia hold exhibitions for their students to show off the work achieved this trimester. However, like so many other events, the advent of Covid-19 necessitated a digital pivot for the college event. Due to all campus' being in the same boat, it was decided that for the first time, all students would exhibit on the one virtual platform. During the final trimester of 2020 I project managed the event, staff, and came up with an original visual ID.

"How might I create original design assets and remix an existing brand for an Australia-wide exhibition that had to quickly pivot online?"

I needed to work within the already established brand guidelines of the institute, that means discipline-specific colours and the use of Code Bold font for all headings. As their brand colour palettes are quite bright, I decided a bold monochromatic look with pops of colour was the right way forward.

I was inspired by the themes of 'change' and 'movement' when considering the original graphic assets I could make for the platform. I came across this live visualisation of global wind patterns created by Nullschool and used this as a basis for my illustration. The pattern also worked like an animal print in the background of most print and web collateral.

earth.nullschool.net

I wanted to gently remix the original discipline logos to better match with the curved lines from the illustration, so I just varied the shape slightly to look more organic.

However when it came time for actually displaying student projects, I made the site navigation simple and minimal, allowing their work to shine without interruption.

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