Botanical Mechanics Visual ID / Zero Gravity Gallery

The methods and systems in which plant-life communicate, grow, feed, mobilise and reproduce is fascinatingly sophisticated. Surprisingly, many of these processes and systems are mirrored in our contemporary, technologically activated lives. Botanical Mechanics brought together a diverse selection of artists, scientists and creative practitioners to explore these intersections and to muse on how we might better work with and learn from the natural environment. I curated this large-scale survey of works to better inform my ongoing inquiries into this diverse area of research. I wanted to create a look that was minimal and easy to work next to different artists work. The typeface choices are classical suggested a botanical museum installation. This Visual ID was used in online and print promotion.

"How can can we create a consistent brand for a large and varied multidisciplinary project about nature & technology?"

My main inspiration for the typeface and illustration choices was museum and public gardens signage. I noticed that these touch points were usually accompanied by a botanical illustration, which is where the logo (based on Irish Moss) came from.

I chose to keep the colour palette monochrome, in part because the artwork and venue already have a lot of colour and character, so I didn't want to intrude in any way on them. My other consideration was the event's presence in ArtMonth 2019 which was also using a similarly paired back visual ID.

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